WHAT THE FOUNDATION
WHAT THE FOUNDATION
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WHAT THE FOUNDATION
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.
(35.0 g / 1.14 oz)
SHADE DESCRIPTIONS
SHADE DESCRIPTIONS
- Alabaster is pale with neutral pink undertones
- Porcelain is pale with neutral undertones
- Fair is fair with cool undertones
- Ivory is fair with warm undertones
- Light is light with warm undertones
- Beige is light to medium with neutral undertones
- Medium is medium with neutral warm undertones
- Medium Honey is medium to tan with neutral warm undertones
- Honey is medium to tan with warm undertones
- Golden is tan with warm undertones
- Pecan is dark with neutral undertones
- Almond is dark with warm undertones
- Cinnamon is dark with cool undertones
- Chestnut is dark to deep with cool undertones
- Deep is deep with neutral undertones
- Espresso is very deep with neutral undertones
HOW TO USE
HOW TO USE
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
INGREDIENTS
INGREDIENTS
Sodium Hyaluronate
Sodium Hyaluronate: Known as the super moisturizer that helps to retain moisture, improve elasticity and firmness of dry skin, minimizes appearance of fine lines and wrinkles, and hydrates for a supple look.
Full Ingredient List
Water/Aqua/Eau, Caprylic/Capric Triglyceride, C12-15 Alkyl Benzoate, Caprylic/Capric/Succinic Triglyceride, Propanediol, Simmondsia Chinensis Seed Oil, Olea Europaea (Olive) Fruit Oil, Coco-Caprylate/Caprate, Diisostearyl Malate, C9-12 Alkane, Polyhydroxystearic Acid, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Stearalkonium Hectorite, Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Phenoxyethanol, Copernicia Cerifera (Carnauba) Wax, Silica Silylate, Sodium Chloride, Pelargonium Graveolens Oil, Tocopheryl Acetate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Zingiber Officinale (Ginger) Root Oil, Lecithin, Silica, Biosaccharide Gum-1, Sodium Hyaluronate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/CI 77492/CI 77499), Citronellol, Geraniol, Linalool, Limonene, CitralClose
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Stand Out With Premium Foundation Quality
Unmatched Exclusive Advantages Over Jones Road Foundation
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Others | |
|---|---|---|
| Stable during transit | ||
| Full coverage power | ||
| Long-lasting moisturizea | ||
| No fine lines accentuate | ||
| Universal shade range |
Ideal For
What The Foundation is ideal for anyone seeking a fresh, healthy-looking complexion with flexible coverage and skincare-inspired hydration. It works particularly well for those who prefer a natural finish, mature skin, or dry-to-normal skin types looking for a makeup product that delivers both coverage and comfort.
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Brand Philosophy
At Jones Road, we believe makeup should serve skin, not burden it. What The Foundation carries our core design concept: combining professional makeup effects and pure skincare power. Whether you prefer a minimalist no-makeup look for daily commutes, a fresh natural base for daily outings, or a reliable base for layered party makeup, this all-round foundation can meet your demands. Embrace effortless beauty and let your true skin charm shine through every single day.
AS SEEN ON YOU
Frequently Asked Questions
What is Jones Road’s definition of clean beauty standards?
What is Jones Road’s definition of clean beauty standards?
Our formulas exceed EU safety rules, banning over 2,200 harsh irritants including parabens, sulfates, phthalates, PEGs, EDTA and BPA. We blend safe natural extracts & approved synthetic materials with full toxicology safety testing for every item.
Are Jones Road products cruelty-free & vegan friendly?
Are Jones Road products cruelty-free & vegan friendly?
All items are cruelty-free with zero animal testing on formulas or raw materials. Most goods are non-vegan due to select natural animal-derived components.
Do your cosmetics fit sensitive, oily, acne-prone or mature skin types?
Do your cosmetics fit sensitive, oily, acne-prone or mature skin types?
Formulas are designed for all complexions. Clean non-comedogenic ingredients suit sensitive & mature skin without sinking into fine lines; oily/acne skin users can pair with setting powder for matte finish.
Our core design targets natural no-makeup glow instead of heavy full coverage.
What makes Miracle Balm the brand’s top bestseller?
What makes Miracle Balm the brand’s top bestseller?
Miracle Balm is multi-purpose: usable as blush, highlighter, eyeshadow and lip tint. The universal Au Naturel shade fits nearly all skin tones, ideal for effortless daily no-makeup makeup looks.
Who founded Jones Road and what is the brand’s core development idea?
Who founded Jones Road and what is the brand’s core development idea?
Created by iconic makeup artist Bobbi Brown. Our mission is crafting simplified high-performance clean makeup distilled from decades of professional makeup artistry, focusing on skin-first effortless daily beauty.