THE MASCARA
THE MASCARA
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THE MASCARA
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
(14.7 g / 0.51 oz)
HOW TO USE
HOW TO USE
To add definition and help your lashes fan out, use the end of the wand to hit lashes on the outside of your eyes. Repeat 2-3 times depending on your mood
Bobbi's Tip:
We thought an actually-clean mascara that met the pickiest makeup-artist standards was impossible. It's not. After applying, use your index finger to push your lashes upward. Hold for a moment and release for a bright-eyed look without an eyelash curler.
INGREDIENTS
INGREDIENTS
Vitamin E (Tocopherol)
An antioxidant that enhances the appearance of lashes by conditioning and moisturizing to help improve texture of dry lashes for a sheen, natural look.
Full Ingredient List
Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba, Tribehenin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, PVP, Stearic Acid, VP/Eicosene Copolymer, Glycerin, Myristic Acid, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Caesalpinia Spinosa Gum, Tocopherol, Ascorbyl Palmitate, Panthenol, Sodium Hyaluronate, Cellulose, Sorbitan Sesquioleate, Aminomethyl Propanediol, VP/Hexadecene Copolymer, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Iron Oxides (CI 77499)
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Superior Mascara, Elevate Your Eye Look
Exclusive Quality Advantages Over Jones Road The Mascara
|
Others | |
|---|---|---|
| Strong anti-smudge | ||
| Easy gentle removal | ||
| No lash clumping | ||
| Long curl retention | ||
| Multi-nourish lash |
Designed for Modern Beauty Lovers
The Mascara was created for those who want high-performance results without compromising on clean beauty standards. Its thoughtfully crafted formula combines makeup artistry with everyday wearability, delivering lashes that look defined, healthy, and effortlessly beautiful. Whether you're heading to work, attending an event, or simply enhancing your natural features, this mascara offers reliable performance and elegant results with every application.
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Why You'll Love It
Unlike traditional mascaras that can feel brittle or flaky throughout the day, The Mascara is formulated to keep lashes looking healthy, conditioned, and naturally beautiful. The richly pigmented formula coats each lash from root to tip, creating noticeable volume and length while maintaining separation for a clean, polished appearance.
The result is fuller-looking lashes that appear naturally enhanced rather than overdone. One coat delivers a soft, everyday effect, while additional layers build intensity for a bolder, more dramatic finish.
AS SEEN ON YOU
Frequently Asked Questions
What is Jones Road’s definition of clean beauty standards?
What is Jones Road’s definition of clean beauty standards?
Our formulas exceed EU safety rules, banning over 2,200 harsh irritants including parabens, sulfates, phthalates, PEGs, EDTA and BPA. We blend safe natural extracts & approved synthetic materials with full toxicology safety testing for every item.
Are Jones Road products cruelty-free & vegan friendly?
Are Jones Road products cruelty-free & vegan friendly?
All items are cruelty-free with zero animal testing on formulas or raw materials. Most goods are non-vegan due to select natural animal-derived components.
Do your cosmetics fit sensitive, oily, acne-prone or mature skin types?
Do your cosmetics fit sensitive, oily, acne-prone or mature skin types?
Formulas are designed for all complexions. Clean non-comedogenic ingredients suit sensitive & mature skin without sinking into fine lines; oily/acne skin users can pair with setting powder for matte finish.
Our core design targets natural no-makeup glow instead of heavy full coverage.
What makes Miracle Balm the brand’s top bestseller?
What makes Miracle Balm the brand’s top bestseller?
Miracle Balm is multi-purpose: usable as blush, highlighter, eyeshadow and lip tint. The universal Au Naturel shade fits nearly all skin tones, ideal for effortless daily no-makeup makeup looks.
Who founded Jones Road and what is the brand’s core development idea?
Who founded Jones Road and what is the brand’s core development idea?
Created by iconic makeup artist Bobbi Brown. Our mission is crafting simplified high-performance clean makeup distilled from decades of professional makeup artistry, focusing on skin-first effortless daily beauty.